Marcel Pirlich on AI in online marketing
Podcast: Exploring digital spheres
Erschienen: 07.05.2019
Dauer: 00:18:05
Online advertisement companies have been using statistical models for long. HIIG researcher Jessica Schmeiss interviews Marcel Pirlich (Adspert) on how exactly the startup uses AI technologies in online marketing and how this results in a successful business model. The episode is part of the "Demystifying AI in Entrepreneurship" project at HIIG.
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